Arlington, Texas, Job Summary: Reporting to the Dean, the Associate Director of Marketing and Communications is responsible for providing leadership in the development and execution of a strategic and operational marketing and communication plan for the college. Working with senior leadership, faculty, staff, students, and alumni, this position will lead the development of a branding strategy and manage the college’s marketing and communications activities, including print, web, online and social media tools. Supervises assigned college communications related staff. Essential Duties: Advise the Dean and the COS leadership team on opportunities related to image, marketing, branding and communication.
Develop and manage key messaging in regular communications targeted to students, alumni, donors and the broader health community. Work closely with the college leaders to develop and inform communications strategies across the college to assure continuity of mission and message. Write compelling and impactful speeches, presentations and other communications for the Dean. Under the direction of the Dean, develop and manage regular external communications to external stakeholders including Alumni and community leaders.
Develop and manage regular internal communications targeted to faculty, staff and students. Build, manage and implement a robust digital marketing/social media strategy. Oversee the college’s social media advertising, developing content, managing placement and optimizing advertising as needed for both academic programs and research. Responsible for the development of an annual strategic marketing and communications plan, including digital content marketing plans to build reputation and engagement; develop and monitor analytics assessment.
Manage the COS website and web presence and serve as a web resource for all COS departments; Ensure that the site accurately reflects the complexity and diversity of the research enterprise of the College. Create compelling and persuasive narrative and ensure that the site is accurate and is compliant with University brand standards. Organize and facilitate all internal and external media opportunities. Work closely with faculty and staff to promote news coverage of compelling faculty, student and alumni stories and announcements.
Identify newsworthy research, educational activities, events and programs and market colleges to the public. Develop and manage undergraduate and graduate recruitment materials to support the efforts of the recruitment staff. Collaborate with the University Advancement Communications and Marketing office to assist in producing publications and other collateral; Develop, coordinate and pitch media relations interviews and story opportunities; Collaborate with senior leadership and other university constituencies, including Office of Enrollment Management/Admissions and University Advancement development and alumni relations as appropriate, in order to build consensus on strategy and execution of plans. Responsible for aligning activities with the university-wide branding, marketing, communications and advancement initiatives.
Manage the communications and marketing personnel and budget; Ensure resources are efficiently and effectively utilized to have a meaningful impact on the college as they relate to recruitment and retention of students, faculty and staff as well as promoting relationships with alumni, donors, community partners. Required Qualifications: Bachelor’s degree in communications, marketing, journalism, public relations or closely related field. Five plus (5+) years in marketing and communications field or the equivalent experience. Preferred Qualifications: Graduate degree and prior communications and marketing experience with higher education and/or research institutions.
Exceptional knowledge in the latest digital and integrated marketing tools including Google Analytics. Ability to write compelling and effective communications as well as ability to participate in professional associations and speak on behalf of the college. Outstanding communication skills; Experience in developing and pitching media stories. Experience in production of educational recruitment collateral and content.
Demonstrated ability to design and implement new strategic initiatives. Ability to work independently, as well as in a team, and manage multiple priorities to ensure high-quality work in a dynamic, deadline-oriented college. Special Instructions: Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major. EEO Statement: UTA is an Equal Opportunity/Affirmative Action institution.
Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: Yes Location: Arlington
Source ⇲
