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Associate Director, Marketing | Cedars-Sinai Medical Center

  • Freelance
  • Anywhere

Los Angeles, California, Align yourself with an organization that has a reputation for excellence. Ranked as No. 1 Workplace by Indeed. com, we also were awarded the Advisory Board Company’s Workplace of the Year.

This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package that includes paid time off, health care and a 403(B) along with competitive compensation. Join us. Discover why U.

S. News & World Report has named us one of America’s Best Hospitals. What will I be doing in this role. As a member of the Service Line Marketing team, the Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai.

The AD, Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics for assigned departments, institutes and/or established priority areas to drive growth for the organization. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans. Department-Specific Duties and Responsibilities include but are not limited to: Develops a complex marketing strategy and manages the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision to produce a return on investment (ROI) for designated service lines.

Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results. Provides guidance for and/or resolves complex problems or conflicts. Initiates and directs the annual marketing planning for designated service lines by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.

Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities. In coordination with the Marketing and Communications Directors and VP, guides development and placement of internal communications, research, web content, collateral, advertising, PR, and call center initiatives related to designated service lines. Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

Clinical service line marketing subject matter expert and resource for others. Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field is required. Eight (8) years of progressive marketing experience at a large, complex hospital is required. Experience at an academic medical center is preferred.

Experience/Skills we are seeking: Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis Ability to identify problems and resourcefulness to resolve them independently wing own initiative Ability to multi-task within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner Excellent verbal and written communication skills Ability to interact effectively with staff members at all levels of the organization as well as with external partners Must be highly organized, patient, persistent and require minimal supervision in executing assigned tasks Working Title: Associate Director, Marketing Department: Service Line Marketing Business Entity: Corporate Services City: Los Angeles Job Category: Marketing/Communications Job Specialty: Marketing Position Type: Full-time Shift Length: 8 hour shift Shift Type: Day


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