Associate Director, Product Marketing

Columbia University

New York, New York, Job Type: Officer of Administration Regular/Temporary: Regular Hours Per Week: 35 Salary Range: $70,000 – $82,000 The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. Position Summary Reporting to the Director of Product Marketing, the Associate Director manages and implements Business-to-Consumer (B2C) marketing campaigns for a portfolio of open programs, as well as Business-to-Business (B2B) campaigns within Columbia Business School Executive Education (CBSEE). This individual will also oversee relationships with various partners to implement and approve all co-branded marketing collateral.

Responsibilities Work with the Director of Product Marketing to lead our branding efforts and develop guidelines for all marketing collateral (media assets, brochures, landing pages, and emailers) for partner programs. Review, provide feedback, and approve all marketing copy (look and feel) produced by our partners using the CBSEE brand, and identify opportunities to cross-sell CBSEE programs, specifically to the Chinese market. Partner with the Online Team to review all processes and timelines for new program launches to ensure that the Marketing and Sales teams are consulted and part of the decision-making process. Develop and maintain all marketing assets, lead generation, and lead nurturing campaigns to support a portfolio of Open Enrollment (OE) Programs.

Oversee the production and maintenance of content across mediums???from print to digital assets (e.g., websites, collaterals)???to ensure consistent program content and increase brand awareness. Drive content production through interviews, articles, videos, and photos, working closely with the Senior Associate Director of Digital Marketing on SEO/SEM. Collaborate with teams within Executive Education to develop and implement strategic campaigns that meet pipeline goals, grow engagement, and establish relationships with senior business decision-makers (HR, L&D, and senior executives), aligned with sales priorities. Work closely with the Learning Solution teams to build strong marketing campaigns.

Manage internal and external resources (faculty, agencies, photographers, videographers, etc.) to develop and deliver content. Contribute to the vendor/partner selection process, ideate on content generation, and participate in the selection of distribution channels. Assist with developing B2B events (in-person or online) to increase our visibility and brand awareness among HR, L&D, and senior business executives. Create marketing and sales assets for B2B outreach and communication, such as collaterals, PowerPoint decks, special projects, etc.

Support the Director of Product Marketing on ad hoc marketing projects to assist the Executive Education team. Perform other related duties as assigned Minimum Qualifications Bachelor???s degree and/or it???s equivalent. Minimum 3-5 years related experience. The ideal candidate must be detail-oriented with an ability to work independently.

Must have demonstrated excellent interpersonal and communication skills to be used to establish professional working relationships with both internal stakeholders and colleagues, external partners, clients, delegates, and vendors. The ideal candidate anticipates opportunities and challenges, takes initiative to identify and implement creative solutions, and works well under deadlines and pressure. Must have the ability to project manage multiple competing priorities at once.  Fluency in MS office suite a must and the ability to quickly adapt to new technologies (i.e., CRM/ databases and internet publishing tools). Must be skilled in copywriting and copyediting.

Preferred Qualifications Experience in professional services and/ or luxury sectors and knowledge of the higher education market is a plus. Working proficiency in Mandarin/Cantonese. Equal Opportunity Employer / Disability / Veteran Columbia University is committed to the hiring of qualified local residents.

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