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Digital Marketing Analyst | Sentry


  • Freelance
  • Anywhere

Stevens Point, Wisconsin,  
Digital Marketing Analyst Description:
Under the direction of the Director of Search and Digital Marketing, Sentry Insurance,, the Digital Marketing Analyst manages digital marketing campaigns and website analytics for a portfolio of websites managed by Sentry Insurance’s digital marketing team.
 
He/She/They will be responsible for analyzing data trends, interpreting results, providing regular reporting and developing recommendations based on marketing data.
 
The Digital Marketing Analyst will be responsible for complex data ?ows using multiple languages/frameworks such as SQL, R, Python, and using data visualization tools.
The Digital Marketing Analyst will work alongside digital marketing colleagues and information technology leaders to support digital marketing goals.
What You’ll Do:

Manages all analytics for digital marketing campaigns websites
Responsible for oversight and management of a comprehensive suite of analytics tools and related reporting
Reports on digital advertising metrics, return on investment, web analytics, email tracking, and overall success of digital marketing campaigns
Calculates and identi?es trends in key metrics to help inform strategic planning and adjustments on tactical execution
Provides regular reporting of ad performance and lead generation metrics using business intelligence and visualization tools such as Tableau, Power BI, or similar tools
Develop insights from A/B and multi-variate testing of digital marketing collateral and dynamic site content, as well as develop hypotheses on consumer behavior and
Presents information to help the digital marketing team to better optimize campaigns
Uses CRM, Google Analytics, Demandbase and other digital marketing platforms to report on funnel performance
Coordinates with personnel to share information across the digital marketing team and compare and analyses the information to ensure a full-funnel application cycle perspective is being considered
Works with the social and paid search teams to re?ne web and digital ad analytics
Collaborates with outside agencies and third-party vendors as appropriate
Performs other duties and assists with projects as assigned
Willingness to try new things and learn new skills, based on divisional

 
What It Takes:

Bachelor’s degree Advanced degree in mathematics, business, statistics or related ?eld is preferred.
Must have experience in using database and data warehouse environments, and statistical methods to analyses
Must have 3-5 years of experience in the digital marketing analytics ?eld or related area
Consultative and interpersonal Ability to constructively assess the goal, determine appropriate measurements and set up a corresponding measurement framework.
Must have demonstrated metrics-driven success in achieving goals and objectives
Must have a strong knowledge of campaign elements including key performance indicators, return on investment, web analytics and email tracking
Must have experience leveraging CRM and Google Analytics
Must have experience with large data sets, analyzing various metrics from disparate sources, presenting them concisely and advising management on the best courses of action given the data patterns

 

Must have proven expertise in digital marketing and in managing, interpreting and reporting on analytics for digital marketing and advertising campaigns and website performance
Must be highly pro?cient in all associated standard computer applications and operating systems, including Google Analytics, Google Tag Manager, Google Search Console, and other digital marketing analytics and online project management systems
Pro?ciency in business intelligence and visualization tools such as Tableau, Power BI, or similar tools
Interactive/web/mobile know-how (HTML, CSS), use of content management systems and understanding of digital experience required
PC and MAC platforms; server technology
Must be a team player with strong communication/reporting abilities, as well as project management and problem-solving skills
Must be an excellent relationship builder within the organization and with external vendors
Must have proven experience managing multiple projects in a fast-paced, high volume and deadline-driven environment
Must be a ?exible, upbeat, energetic self-starter who enjoys collaboration with a wide variety of constituencies
Must be revenue Contributing to the bottom line fuels your data driven decisions.
Undergraduate degree preferred in marketing, business, data analytics, or computer science
Advanced degree or certi?cation in media/marketing technology is a plus Experience with Facebook Business Manager, LinkedIn Campaign Manager, and Google Ads is a plus

What You’ll Receive
We take great pride in making Forbes’ list of America’s Best Midsize Employers since 2017. A lot of different factors go into that honor, many of which contribute to your job satisfaction. At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

To best support our associates and our culture, Sentry is happy to offer flexibility through a scheduled work from home (Monday and Friday)/in office days (Tuesday through Thursday) after we begin to return to the office.
Generous Paid-Time Off plan for you to enjoy time out of the office.
401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle.
Pretax Dependent Care and Health Expense Reimbursement Accounts to ease taxes on health spending.
Extensive Work-Life Resources to lend a helping hand.
Sentry Foundation gift matching program to encourage charitable giving.
Continue your education and career development through Sentry University (SentryU).

How You’ll Apply
If you are interested in joining Sentry’s team, select the one position that you are most interested in being considered for and complete your online application details. If you have applied with us before, you will only need to provide your email address and password. If this is your first time applying, you’ll need to create an account. Please complete your application and upload your resume online.
About Sentry
All of us at Sentry—more than 4,000 associates—have various talents, skills, and backgrounds. We work together to deliver on our promises to our policyholders every day. We’re proud to offer a full line of property, casualty, and life insurance products to help protect businesses, cars, homes, lives, and retirement income.
Our headquarters is in Stevens Point, Wisconsin, with claims and service offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.
Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry’s leading rating authority. Get ready to own your future at Sentry. Opportunities await.
Equal Employment Opportunity
It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
Thank you for your interest in Sentry!
Nic La Rosa Nic.LaRosa@sentry.com What It Takes:

Bachelor’s degree Advanced degree in mathematics, business, statistics or related ?eld is preferred.
Must have experience in using database and data warehouse environments, and statistical methods to analyses
Must have 3-5 years of experience in the digital marketing analytics ?eld or related area
Consultative and interpersonal Ability to constructively assess the goal, determine appropriate measurements and set up a corresponding measurement framework.
Must have demonstrated metrics-driven success in achieving goals and objectives
Must have a strong knowledge of campaign elements including key performance indicators, return on investment, web analytics and email tracking
Must have experience leveraging CRM and Google Analytics
Must have experience with large data sets, analyzing various metrics from disparate sources, presenting them concisely and advising management on the best courses of action given the data patterns

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