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Digital Marketing and Communications Administrator | Massachusetts Institute of Technology (MIT)


  • Freelance
  • Anywhere

Cambridge, Massachusetts, Information on MIT’s COVID-19 vaccination requirement can be found at the bottom of this posting. MARKETING AND COMMUNICATIONS ADMINISTRATOR , Center for Transportation & Logistics (CTL) , to act as a creative and technical expert and provide hands-on support for external marketing, advertising, messaging, and general promotion for the CTL Supply Chain Exchange ; research initiatives and labs; and publications, webinars, and events. Responsibilities include designing, writing, editing, and developing creative and original content/material; assisting with email content, list segmentation, and email scheduling and deployment; identifying and promoting researchers’ publications/projects/events; identifying target audiences and recommending content; advising on digital marketing campaigns and helping monitor external contractors; analyzing campaign performance across digital channels and providing web and social media support; monitoring the continuous maintenance and development of the ctl. mit.

edu and lab websites; creating brochures/flyers/posters/booklets; administering and maintaining direct marketing contact lists and databases; measuring and reporting on the effectiveness of marketing and communications campaigns; managing copyright requirements; and performing other duties as requested. Job Requirements REQUIRED : bachelor’s degree in marketing, communications, or related field; three years’ related experience marketing across web, email, and social channels; high-level proficiency with Adobe Creative Suite, MS Office (especially Excel), web content management, and analytic (Drupal, WordPress, Google Analytics, HTML/CSS) and email marketing tools (MailChimp or similar); experience tailoring web content for search engine optimization; comfort using and creating content for social media platforms; experience with paid search and social media advertising; excellent organizational, interpersonal, writing, and proofreading skills; and ability to multitask and juggle multiple requests simultaneously, work effectively with employees at all levels, and represent CTL programs to external journalists and media. PREFERRED : experience with Salesforce, familiarity with database and CRM tools, and experience building online communities. Job #21353-7 5/31/22

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