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Digital Marketing Strategist | Duke University Health System


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Durham, North Carolina,       Digital Marketing Strategist     Job Code:  5056 FLSA:  E Job Level:  G2   Supervisory Responsibility:  No     **This is a remote opportunity Duke allows employees to work remote by maintaining a primary residence in the following states; **   North Carolina California Florida Georgia Maryland New York South Carolina Tennessee Texas Virginia Washington, DC       Job Description As a digital marketing strategist and analyst, you’ll manage the development, delivery and execution of customized digital marketing efforts for Duke Health. The Digital Marketing Strategist will be responsible for marketing campaign strategy development including customer segmentation and targeting, campaign analytics and optimization, digital and social media strategy and analytics. You will work with cross-functional teams to develop and project manage integrated consumer marketing campaigns, digital projects and solutions in support of key business objectives for Duke Health.   Responsibilities Direct activities for paid search, paid social and other digital advertising accounts on a daily basis.

Manage campaign performance reports and share results across teams to ensure constant program evolution. Research new features and conduct testing. Plan budgets and flighting. Analyze existing marketing data and industry best practice to come up with recommendations that inform marketing strategy Analyze and compile reports from marketing research, the Duke Health Marketing customer relationship marketing database, website and digital analytics, national and other data sources     Preferred Skills & Experience 3 years of experience managing large paid search accounts (Google Ads and Microsoft Advertising) with demonstrated ROI Hands on experience with lead generation, digital marketing and customer acquisition strategies Demonstrated analytical capability with a focus on converting analysis into strategy Ability to use software programs designed to extract, manipulate, compile and organize data Effective organizational and project management skills including demonstrated ability to multitask, prioritize effectively and meet deadlines consistently A Bachelor’s degree in marketing, business, statistics, information technology or other quantitative field Discover, analyze and interpret trends or patterns in complex data sets to perform strategic analysis and research Work with analytics team on improvements to reporting and data capabilities that will enhance corporate visibility into program performance Support Marketing and Communications leadership in developing annual strategic marketing plan Lead work teams to complete complex projects that are led by Marketing and include stakeholders across the organization Maintain knowledge on current and emerging industry trends.

Assess the impact and collaborate with senior management to incorporate new trends and developments in current and future solutions     Required Qualifications at this Level   Education Bachelor’s degree in a business, healthcare, or quantitative field required. Master’s degree preferred.   Experience Work requires three years related experience. A Master’s degree can substitute for two years of experience.

  Knowledge, Skills, and Abilities Working knowledge of Microsoft business package to include PowerPoint, Access, Word, and Excel (SQL preferred but not required) Extensive working knowledge of PC and/or web-based software programs for database support and management Excellent forecasting and modeling skills Good verbal and written skills Ability to work well in a team-oriented environment Ability to handle a variety of projects and tasks simultaneously and balance competing deadlines Attention to detail   Job Code: 00005056 PLANNING ANALYST Job Level: G2   Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.   Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard.

All members of our community have a responsibility to uphold these values.   Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

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