Melville, New York, AIP Publishing is a leading publisher of the physical sciences. Working at AIP Publishing means being part of a mission: to accelerate scientific discovery while reimagining the future of scholarly publishing.
The Marketing Analyst is responsible for delivering insightful marketing analytics to optimize our marketing investments and accelerate our growth. Your analytics capabilities will help our marketing team optimize where and how we deploy our resources to better connect with prospects and current customers and will drive marketing efficiencies through data-driven decisions and automation.
Work with marketing team to identify campaign objectives and KPIs, and then measure and report on campaign performance. Help optimize campaign performance across channels and customer segments.
Create and execute automated marketing channel performance dashboards, using data and analytics to measure marketing ROI. Generate custom reports upon request.
Develop, execute, and document methodologies for measuring and predicting the success of digital initiatives using sales, media, research, and customer data.
Work with platform team to optimize website tracking and analytics to build our knowledge of and deliver an optimal experience to our users.
Work closely with Data & Analytics team to enhance and acquire customer data to build a 360-degree view of the customer, and to optimize accessibility of data for marketing analytics through the data exchange.
SKILLS AND ABILITIES:
This is a newly defined role in a growing organization. The ideal candidate is driven by curiosity, can collaborate with diverse stakeholders and navigate through sometimes undefined roles and responsibilities with different teams
Strong quantitative and analytical skills, with an ability to analyze and interpret complex sets of data to drive marketing decisions
Ability to manage KPIs and marketing metrics, determining & tracking relevant KPIs for different campaigns or initiatives, create campaign forecasts, and recommend campaign tactics
Skilled at using data to “tell a story;” to present a cohesive and actionable narrative, through data and compelling data visualizations.
3+ years of experience in data/marketing analytics within a marketing team
Strong experience with providing analysis on reports from email marketing, SEM, social media and other digital marketing channels and creating forecasts
Experience with CRM analytics and knowledge of data visualization and BI tools
Familiarity with necessary data analytics tools, frameworks, and platforms, including but not limited to Google Analytics, Google Ads, social media analytics, Power BI, Tableau, SPSS, SAS, or SQL
Strong working knowledge of Microsoft Office applications especially Excel and PowerPoint
Prior experience with consumer survey research, including survey design, sampling, programming, data/statistical analysis, and reporting is a plus
Must reside within NY, NJ, CT, MD, VA, PA, MA, RI or Washington, DC. This is a remote opportunity
Our excellent benefits package includes:
Paid time off
Flexible Work Schedule
Competitive medical, dental and vision options
Exceptional retirement benefits
AIPP proudly earned the distinction of being named one of the New York State Best Companies to Work for in 2020 and 2021. We are proud of our collaborative, creative colleagues and encourage an inclusive workplace culture that maximizes individual contributions.
AIP Publishing is a wholly owned not-for-profit subsidiary of the American Institute of Physics (AIP). AIP Publishing’s mission is to support the charitable, scientific and educational purposes of AIP through scholarly publishing activities in the fields of the physical and related sciences on its own behalf and on behalf of our publishing partners to help them proactively advance their missions. Our publishing portfolio includes digital books, AIP Conference Proceedings, and peer-reviewed journals across a spectrum of research areas, including our flagship titles Applied Physics Reviews, Applied Physics Letters, Journal of Applied Physics, and The Journal of Chemical Physics.
AIP Publishing is proud to be an Equal Opportunity Employer