Marketing and Fan Experience Coordinator

Auburn University at Montgomery

Montgomery, Alabama, Auburn University at Montgomery (AUM) is seeking a Marketing & Fan Experience Coordinator to develop, plan, implement and execute a marketing and fan experience plan for home athletic events and additional special athletic events to enhance fans, student-athletes, students, alumni, donors and community members experience.

The Marketing & Fan Experience Coordinator will report to the Assistant Athletics Director for External Relations and will assist in all aspects of the department, including, but not limited to, all home athletic events, all athletic department special events such as Hoops Madness, Student-Athlete Orientation, Homecoming, Warhawks Choice Awards, Senior Breakfast, etc. The ideal candidate will be a highly motivated, hyper-organized, innovative events coordinator who has experience producing compelling fan experiences that drive engagement and align with key business goals. In addition, the candidate selected will be responsible for the following:

Coordinate all pre-game, in-game and post-game promotions for home contests
Maintain a close working relationship with the Office of Student Affairs, Student Involvement, University Marketing, University Communications, AUM Bookstore and Conference Services, as well as other university units to conceptualize and develop fan-centric experiences & events that build the AUM brand, expand and reach new fans and increase engagement with existing fan base
Assist with a variety of hospitality, public relations and event management: sourcing and contracting vendors, building entertainment sources and drafting game scripts
Coordinate with Sports Information to develop and distribute promotional content, including design of game day and special event promotional graphics for campus distribution, social media, and billboards
Assist with the management of all elements of entertainment events; including concept development, floor plan oversight, internal coordination, vendor acquisition and management, event execution and reconciliation
Prepare and manage vendor contracts, payments and staffing plans
Support on-site execution and operations on event day and gameday to include game day event set-up for all sports
Hire, schedule and oversee student- workers, interns and part-time gameday personnel

Examples of special events to be coordinated include, but are not limited to: Faculty & Staff Appreciation, AUM Student Giveaway Days, Residence Rumble, Warhawk Spotlight Games, Hoops Madness, etc. Assist with coordination, implementation and tracking of community outreach initiatives.

The successful candidate should possess the following knowledge, skills, and abilities:

Organized and driven professional, able to self-motivate and innovate
Strong attention to detail and process – strong management skills
Excellent written and verbal communication skills
Proven relationship and people management skills, strong worth ethic, team-oriented, collaborative attitude, enthusiastic about contributing to the success of AUM
Ability to effectively manage multiple projects and work under tight deadlines
Capable of working under pressure
Must be able to communicate clear and concise directions
Team player willing to work with all departments and staff
Must be able to stand for long periods of time
Ability to work event nights, weekends and holidays as required
Ability to work outdoors in varying weather conditions
Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)
Minimum Qualifications

Bachelor’s Degree from an accredited four-year institution
Knowledge and commitment to rules and regulations set forth by the NCAA Division II and the Gulf South Conference
Valid driver’s license
Continued employment is contingent upon obtaining and maintaining CPR / AED  and First Aid certification.

Preferred Qualifications

Master’s Degree
Experience creating marketing plans and managing game day duties
Experience developing and implementing promotional activities and events

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