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Marketing Manager North America | Cyacomb


Nationwide, Full-time/flexible working considered
Home working
Reports to UK based Head of Marketing
Department: Marketing
No direct reports, but strong potential for this to change quickly as the North American arm of the company grows
Salary $75,000 – $85,000 per annum 
 
About Us
We’re a tech company with big goals. We have a vision of a world where no harmful digital content can be hidden or shared, and it’s our mission to make the online world a safer place. At Cyacomb we harness the power of data and technology for good, working at the highest level with governments, and with law enforcement to help them catch paedophiles and terrorists, and social media and cloud companies to block harmful content at source.
 
Our Cyacomb Forensics tools place fast digital forensics capability into the hands of frontline law enforcement officers. Our technology has applications on-scene, in digital forensics labs and during the offender management process. Our tools are proven on-the-ground within the UK and we are starting to make a major impact in North America. Our technology is 100x faster than alternatives and can readily be deployed at scale.
 
Cyacomb is embarking on a period of high-growth and is seeking a strong and experienced Marketing Manager North America to join the six strong UK based Marketing Team. This role will be the first marketing appointment in the USA and will be the North American marketing lead. Initially this role will have no direct reports, but there is strong potential to grow a USA based marketing team.
 
The role will lead on all North American event, marketing, comms and PR activity for Cyacomb, working closely with the wider marketing team based in the UK to deliver corporate objectives. The Marketing Manager North America also works closely with the USA based sales team, in particular the VP Sales North America and Head of Business Development.
 
THE ROLE
 
Events

Leading and delivering, with end-to-end responsibility, a targeted and impactful North American corporate events programme to raise the profile of Cyacomb, and it’s two product brands Cyacomb Forensics and Cyacomb Safety, with key audiences and customers.
Maximising Cyacomb’s presence at large industry events by creating additional opportunity to engage with key audiences e.g. private drinks receptions, workshops, training sessions, on scene advertising.
Creating and establishing a programme of online events for Cyacomb to reach target audiences, including supporting the Sales team with online roadshows and training sessions, and creating  webinars and podcasts. Identifying opportunities to work with partner organisations, resellers, established customers and other third parties.
Delivering marketing support for events – creating marketing copy for event brochures, promotional copy, advertising and videos.

 
PR & Communications

Working with the UK based PR & Comms Manager and copywriter to amplify news hooks, press releases, blogs, thought leadership and opinion pieces within North American media.
Working with key partner organisations like NCMEC to drive communication goals, maximise the potential of the partnership and to reach target audiences.
Identify and lead on wider US based strategic comms partnerships and sponsorships.

 
Marketing

Driving and fulfilling Cyacomb’s North American lead generation strategy, with input into the company wide lead generation strategy. Creating and executing email campaigns to drive product awareness and support product sales.
Developing proof points (case studies and quotes) with existing customers, using multiple formats – written, video etc.
Adapting leaflets and brochures for the North American market.
Contributing to the further development of a thorough understanding of our Northern American customers.
Developing small targeted USA/Canada based online and print advertising/advertorial campaigns to reach target audiences.

 
ABOUT YOU

Educated to degree level is preferred, but not essential
Experience of working in a similar B2B marketing role at the same level for 5 years plus
End-to-end experience of leading an extensive corporate events programme
Broad marketing experience at management level, as per the job specification
Understanding how corporate events and face to face engagement with audiences and customers can drive business objectives
Ability to work within a fast-paced business, to manage multiple workstreams and deadlines
A technical understanding and inclination would be beneficial
Experience or knowledge of the law enforcement market beneficial, but not essential
Experience of managing substantial event budgets
Occasional travel to events around the US. Proximity to an airport with good travel links across the US.
Able to lift or move objects that weigh up to 50lbs in order to maintain and be responsible for the trade show stands, monitors, boxes of merchandise and leaflets

 
JOB PROGRESSION OPPORTUNITIES
We are committed to the career and personal development of our employees and always look to employee people who have the interest, skills and potential to progress within our company. Our salaries and additional benefits are competitive, including private healthcare. Training and development opportunities are also part of the package. This role has potential to grow a USA based marketing team in line with business growth.
 
APPLYING FOR THE ROLE
We recognize the value of a diverse team, and we encourage applications from people with varied experiences, perspectives, and backgrounds. This remote, mainly home working role, is suitable for full time (37.5 hours), click to apply please include a covering letter detailing why you’re interested in joining Cyacomb and how you meet the skills and experience (applications will only be considered that include this information). 
Closing Date for Applications Wednesday 8th June 2022 Please supply a cover letter with your application.

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