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Marketing Manager, Retail | River Ridge / JLL


  • Freelance
  • Anywhere

Lynchburg, Virginia, About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 98,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!

Development of the annual marketing plan for the property based upon the center’s strategic goals.
Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties. 
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center’s digital media programs (social media, mobile, web) as applicable. Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity. Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed.
Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager. If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

Benefits:
Our benefits are a good reason to come to JLL.
We are committed to hiring the best, most talented people in our industry, and then empowering them with the resources and support to enhance their health, financial and personal well-being. Our underlying benefits philosophy is this: be fair to our people, and provide opportunities for those who take advantage of our programs and resources to lower their health costs and increase their personal and financial security.
Benefits to eligible employees, include: 

401(k) plan with matching company contributions
Medical, Dental & Vision Care
6 weeks of paid parental leave at 100% of salary
Paid Time Off and Company Holidays
Flexible Work Arrangements may be available
Executive Benefits

What you can expect from us
We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.
Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.
 
We can’t wait to see where your ambitions take you at JLL. Apply today!
JLL Privacy Notice
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.
For more information about how JLL processes your personal data, please view our Candidate Privacy Statement .
 
For additional details please see our career site pages for each country.
 
For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here .
This position may require you to be fully vaccinated against COVID-19. If required, you’ll be asked to provide proof that you’re fully vaccinated upon your start date. You’re considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. 
Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may contact us at Accommodation Requests . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
 
 
  10 % annual bonus

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