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Solutions Architect – Marketing Automation | MarketOne International

  • Freelance
  • Anywhere

Toronto, Ontario, Canada, It’s time to change the world of marketing – and we’re looking at you
We’re making the fortunes of some of the world’s most dynamic companies. We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine. And when we say measurement, we mean the real business kind (not the fluffy old school marketing kind).
Who we’re looking for right now
A MarketOne Solutions Architect is a deep level SME in one or more MAPs in the digital marketing space.  This role will require deep level expertise and ultimately, a platform engineer who can solution for business problems utilizing technology.
Seeking candidates with subject matter expertise in one or any combination of the following: Marketo, Eloqua, Salesforce Marketing Cloud, Salesforce Sales Cloud, MS Dynamics, Google Analytics, Adobe Web Analytics, Informatica, Pitney Bowes Spectrum, Hadoop, Treasure Data, Twilio, Tealium, Blueconic, Lytics, Terminus, Engagio and others.
The Solutions Architect is a member of the Strategy organization, reporting to a Principal Strategist. They will be a key player within Strategic Services, contributing to managing our existing client account relationships and contributing to new business pitches in partnership with the account team and/or Principal Strategist. With a focus on performance-driven marketing, this is a dynamic role that involves linking deeply technical solutions up to business scenarios.
While the focus of this role is on marketing automation, the architect needs to be comfortable operating in a multi-system environment with deep integrations, with a focus on data and automating workflows. Our clients are typically in the information technology, telecoms, business services, manufacturing, and finance sectors, so a genuine appetite for the complexities of business-to-business marketing is essential.
We offer a working environment that combines the opportunity and energy of a start-up with the security and resources of an established global company. You’ll be working in a small and focused team with rich specialization in the constantly diversifying field of digital marketing. You love to be client facing, having meaningful conversations with marketing stakeholders and deploy bespoke solutions that integrates web to MAP to CRM. You will also at times be working with web developers, helping to QA and/or steer decision making with regards to incorporating custom code to projects. Coding experience not required, however, ability to identify when custom coding is needed is valued.
What the role involves

A user who goes beyond basic configuration and platform administration.  The Solutions Architect shall be able to push the platform envelope and have experience and desire in building solutions which stretch beyond the standard out of box functions of a particular MAP. 
The Architect shall be able to design, implement and support non-standard solutions for complex multi-platform environments.
The Architect needs to be familiar with:

Asset configuration (Email/Form/Landing Page/App Cloud etc)
Platform Administration on 1 or more MAP’s
Data Management (Prospects, Datacards, Match Rules, 3 rd party db enrichment etc)
Platform Deployment & Migrations (CRM, MAP, etc.)
Net new deployments of MAPs into existing client infrastructure
Complex CRM Integrations
External database integrations
Familiarity with data enrichment tools (D&B, Demandbase etc.)

The Architect will create and design bespoke solutions which combine multiple functions, tables and capabilities i.e.: Data Profiling, custom BI, Multi-CRM instance integration, Global Preference center w/ double opt-in data management, API integration with 3rd party platforms, database enrichment, multi-platform scoring etc.)
The role of a Solutions Architect is one which requires the user to think beyond the typical standard deployment of a solution and be able to design a solution that solves for typical gaps found in current industry Best Practice frameworks.  This role is 25% strategic and 75% technical deployment—the Architect should not only be able to design, but also implement the agreed upon solution.  The development of a custom-tailored solution may be developed in partnership of a Technology Strategist based on account need.
Serve as a dedicated account resource –Understanding and maintaining the technology stack belonging to an account.
Be familiar with key industry best practices around:

Lead Scoring
Lead Management
Data Management
Web Tracking
Tag Management
Lead Nurturing

Work with the Account Team to assess feasibility, assist with the creation of project scope/costing, identify project milestones
Work with Account Team to create job tickets and delegate to appropriate resources
Create robust, client-facing QA documentation and test scenarios
Be able to travel to client site as needed and work in partnership with a Tech Strategist to deliver workshops, QBRs, RFPs etc
Handle client escalations when necessary, and be comfortable to work with client technical resources when delivering multi-platform solutions with other SME’s and Partner Agencies
Monitor platform and deliver monthly platform health reports to internal team & client
Create detailed spec documentation for solution builds and other hand offs to internal teams, clients and other vendors
Be comfortable with some travel and periodic work during off-peak hours in support of global accounts and/or escalations, project timelines as needed.  10% travel.
Is self-managed and able to escalate issues internally when they arise as appropriate


At least 3 years working experience in a digital marketing capacity
Certification in any of the listed Marketing Automation platforms
Ability to design and push the boundaries of platforms, extending beyond out of box capability, and familiarity with industry best practices. A software hacker mindset and a critical thinker
Comfortable and familiar with data: Data modelling, orchestration and creating engineered datasets for the consumption of platforms
Experience with B2B marketing, preferably with clients in the high-tech, manufacturing, business services sectors
A strong background with integration of multiple systems within marketing and sales use cases.
Evidence of a strong academic background – does not have to have marketing specific.  Business acumen is highly valued in this role.


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